2nd Personal Trailer Review - World War Z

NAME OF FILM: World War Z
YEAR RELEASED: 2013
GENRE OF TRAILER: Horror
MARKS AFTER VIEWING: 9/10

What happened in the trailer?

Brad Pitt' stars in this action-horror which pits him and his family against a world-wide phenomenon that is a zombie apocalypse. Faced with a choice of either staying with his family and fending off the hoard of dead for himself, or helping what's left of civilizations' top minds, he has to uncover the reasons behind this attack of the undead, and help find a would-be cure or face certain extinction as countries around the globe and their populations, perish. 

Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?

I think both the music and pacing (collision cutting) are the two strongest factors in this trailer. As it's a zombie horror, it's edited in a way that an action film would be- the first 45 seconds - minute of the trailer is a scene from the beginning of the film, edited in with a accompanying soundtrack that sounds familiar to warning/hazard alarms, which is contrapuntal in terms of what's on-screen. The zombies in this trailer/film are also unlike any other, they're smart - scaling a 30 ft wall in Israel, and also terrifyingly fast working together to attack the uninfected.

Which aspects of the trailer did you think were unsuccessful and would put off it's target audience? How is it disappointing?

Of the unsuccessful aspects, I think there is only two aspects that could be considered 'unsuccessful'. Firstly would be Brad Pitt' character (Gerry), and his family, there isn't enough emphasis on them in particular, from what appears when he makes contact with an old friend and finds refuge on a navy destroyer, that's the end of the story for them, and then contrary to that is Gerry's previous employment. We vaguely make out that he's a former UN staff member, but that's not made entirely clear in the trailer, nor is it why it's up to him to try find a cure for the zombie apocalypse. 

Why did this trailer receive the mark you gave it?

I gave World War Z a 9/10 simply because, for the style of genre and the way it's so 'fast paced & in your face' really appealed to me especially, I think the way that it moves along all these previous zombie films in the genre, and re-imagines a world where zombies are actually terrifying to face. It also changes the common stereotype in most horror films where it's consistent falling out and staying alive such in similar films like Dawn of the Dead, whereas in this although it's just up to Gerry - he and a team of people are working together for the same outcome, not arguing and not falling out.