NAME OF FILM: Horns
YEAR RELEASED: 2014
GENRE OF TRAILER: Horror
MARKS AFTER VIEWING: 7/10
What happened in the trailer?
We get a rough idea of the plot, Daniel Radcliffe' character (Ig Perrish) is framed for his girlfriend's murder, although he claims he had nothing to do with it, and is pursued relentlessly by both her family, tv/media crews and religious figures telling him the devil is coming for him for what he supposedly did. Soon after, he wakes up with horns sprouting from his head as he hunts down whoever really killed her, with bad repercussions happening to whoever he's near.
Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?
One of my favourite aspects about this trailer, is the way it's described more of an action horror than anything else. The music especially, and the way the clips are edited together to display that maybe Ig isn't the villain after all, help transcribe a sense of 'who did the crime' into the audience's perception. I also like the fact that magazine/newspaper reviews are edited into the trailer, perhaps giving the audience a sense of 'Oh, this movie is rated 4/5 Stars, should we go see it?' then elevating the audience appeal, simply due to someone else' opinion. However, although it's portrayed in this trailer as action-horror, the actual film includes more of a gore type lead, I think the mis-interpretation is a good thing and that's something I'd like to see in my trailer, simply because although it's 'tricking' the audience, it could make them see that it's better or worse than it makes out to be.
Which aspects of the trailer did you think were unsuccessful and would put off it's target audience? How is it disappointing?
I think personally, that this is an all round good trailer, and while the good points outweigh the bad ones, there's still some disappointment. I think that, one of the key disappointments is the fact that although this trailer is just over 2 minutes in length, it does give away some of the key narrative of the film, obviously with the town believing it's Ig whose the murderer, and his horns making everyone insane. Also down to the acting/casting choices, as Daniel Radcliffe at present isn't someone you'd expect to take a lead role in a horror film, I think that as a main choice might put people off on seeing the trailer, and then having that idea going into potentially watching the film.
Why did this trailer receive the mark you gave it?
I gave this trailer a solid 7/10 mark, because of the reasons I've explained that are good and bad about the trailer, I have included and going into consideration that I've seen the film, and multiplied that to what an audience might feel if they saw the trailer, then the film that there is some deception on what's displayed from trailer-film. Obviously you can't give away every plot line in a trailer, but I feel a little more narrative work in the trailer might have given this a better score.
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