What happened in the trailer?
In the trailer, we see the majority of the main characters in the film. They're celebrating, it's a perfect night in New York when they're suddenly interrupted by what appears to be a 'earthquake'. Panic erupts, we're forced from a 3rd person outlook to a shaky handheld first person. Excitement and fear rushes through us we cut to a short of the TV message playing out. Lights dip and we're on the rooftop, witnessing a huge fireball explode into the sky from downtown. People rush outside, it's chaos with people running through their lives, screaming away from the terror that they've seen. We (the camera) rushes away, only to be interrupted by a flying statue of liberty head, and the trailer cuts.
Positive points about the trailer?
- Wide range of shot types
- Collision Cutting between the party atmosphere and the panic on the streets.
- Explosion/ Noise connoting fear and panic
- Interesting plot - we never see the 'monster' making it ideal for the target audience.
- Statue of liberty head not up to scale
- Too much handheld camera could turn away the audience?
- No clear definition what type of horror this is (Action, Psychological etc)
Cloverfield received an average score of 8 out of 10. It received this mark purely down to the ranging use of cinematography in the trailer, and the uneasy feeling received by the monster/plot.
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